About Me
Hi, I'm Ayub Omar. I am a UX/UI designer focused on creating clean, minimalistic and highly interactive digital experiences. I combine research, design thinking and front-end development to craft intuitive and elegant websites that create meaningful narratives through design and interaction.
In an unpredictable era of AI and autonomy, I strive to keep human empathy and emotion at the heart of every design. Creativity feels fragile in a world moving at machine speed, and I believe narratives and storytelling breathe life into digital experiences, transforming interfaces into meaningful journeys that truly connect with people.
Experience
Bsc Web & User Experience Design
Graduated from Manchester Metropolitan University.
UX Researcher
Devised a testing plan for a degree show app, solely responsible for conducting surveys and interviews. Synthesised qualitative and quantitative data to provide design recommendations for the final build.
Design Philosophy
I believe design should be user-centered, intuitive and visually elegant. Every interaction matters, and attention to detail makes digital experiences memorable. Designs that lose sight of why they were created forget the people they were meant to serve, turning thoughtful experiences into empty interfaces.
Personal Life
Outside of design, I step away from the digital world, playing sports, hiking, going to the gym and traveling. These experiences allow me to meet new people, hear their stories and understand their perspectives, fuelling me with inspiration that seeps back into my work.